| TUESDAY |
| 6:00pm – 8:00pm |
Opening Reception
|
| 7:00pm – 9:00pm |
Green-e Governance Board Dinner [closed] |
| WEDNESDAY |
| 7:30 –9:30 |
Breakfast |
| 8:00 – 9:15 |
Renewable Energy 101
An introduction to renewable energy, renewable energy certificates (RECs), and creating credible markets.
Session Moderator: Jennifer Martin, CRS |
| 9:30 – 10:00 |
Opening Session/Keynote
Steve Chalk, US Department of Energy (invited) |
| 10:00 – 11:00 |
Power Table
Top executives and major players discuss creating a new community and redefining the renewable energy marketplace.
Session Moderator: Arthur O’Donnell, CRS |
| 11:00 – 11:30 |
Networking Break |
| 11:30 – 12:30 |
State of the Markets
An inside look at the state of voluntary renewable energy markets and state renewable portfolio standards. Projections of where these markets are headed. |
| 12:30 – 1:45 |
Lunch
Green-e Marketplace – Introduction to re:print [side event]
Green-e PMAC/UGPAC Meeting [closed]
Annual in-person meeting for members of the Power Marketers Advisory Committee and Utility Green Pricing Advisory Committee. Open to participants in Green-e Energy. |
| 1:45 – 2:45 |
Renewable Energy Regulation Update
The latest developments for state and federal renewable portfolio standards, feed-in tariffs, and solar carve-outs.
Basics of Buying Green Power
Best practices for buying green power for your home or business.
Session Moderator: Orrin Cook, CRS |
| 2:45 – 3:00 |
Networking Break |
| 3:00 – 4:00 |
Making the Business Case for Green Power
Presented in partnership with the Association of Climate Change Officers (ACCO)
Why green power makes sense for businesses. Purchasing RECs versus generating renewable energy on-site.
Session Moderator: Daniel Kreeger, ACCO
Maintaining and Growing Utility Green Power Programs
Case studies on how to go beyond the basics to market, build and maintain a successful utility green pricing program.
Session Moderator: Dan Lieberman, 3Degrees |
| 4:00 – 4:30 |
Networking Break |
| 4:30 – 5:15 |
Marketing and Messaging that Works
Case studies on messaging and marketing strategies that help to increase renewable energy sales. Discussions and presentations about the interplay of media and perception as well as using social media tools.
Session Moderator: Alex Pennock, CRS
REC Price Transparency and Transaction Data Access
Presented in partnership with the RPS Collaborative
Is a more open exchange possible and whom would it benefit? What buyers need and how they obtain it. |
| 5:30 – 6:30 |
Pre-Banquet Reception |
| 6:30 – 9:00 |
Green Power Leadership Awards Banquet |
| THURSDAY |
| 7:30 – 8:30 |
Breakfast |
| 8:30 – 9:30 |
Customer Trends and Profiles
An overview of today’s green power customers. Trends on consumer perceptions of renewable energy and climate change.
Session Moderator: Lyn Rosoff, SmartPower
Balancing RPS and GPP Commitments
Insights, opportunities and challenges for utilities that operate a voluntary green power program in a state that also has a renewable portfolio standard.
Session Moderator: Steve Mudd, Xcel Energy
Fundamentals of Marketing and Claims
The basics of marketing renewable energy and making safe claims about sales and purchases.
Session Moderator: Justin Roth, CRS |
| 9:30 – 9:45 |
Networking Break |
| 9:45 – 10:45 |
Messaging for Purchasers
Case studies of how buyers market their renewable energy purchase.
Session Moderator: Ellen Feeney, WhiteWave Foods
Energy Efficiency—The Next Green Thing
Strategies for selling and marketing energy efficiency savings separate from and in addition to renewable energy. |
| 10:45 – 11:15 |
Networking Break |
| 11:15 – 12:15 |
Community-Based Programs
Case studies of Mayors and communities that are implementing city-wide challenges for renewable energy. What works and how RECs can play a part.
Session Moderator: Allison Dennis, U.S. Environmental Protection Agency (EPA)
Renewable Energy Markets: Interaction with Carbon Offsets
Opportunities and challenges selling carbon offsets versus RECs, and market trends for renewable-energy derived carbon offsets.
Session Moderator: Todd Jones, CRS
In-State Generation Requirements and Set-Asides
Presented in partnership with the RPS Collaborative
Can RPS Laws Protect In-State Renewable Energy Development?
Session Moderator: Ed Holt, Ed Holt and Associates, Inc. |
| 12:15 – 1:30 |
Lunch |
| 12:15 – 2:30 |
RPS Collaborative Lunch and Workshop [closed] |
| 1:30 – 2:30 |
College Commitments to Renewable Energy
How universities are leading the way for renewables and future generations. Case studies on campaigns targeted towards students and college campuses.
Session Moderator: Blaine Collison, U.S. EPA
Fundamentals of Markets and Trading
An overview of REC markets, trading, contracts, and legal issues.
Session Moderator: Ken Nelson, Element Markets, LLC |
| 2:30 – 2:45 |
Networking Break |
| 2:45 – 3:45 |
Climate Policy Update: Federal, Regional and State
An overview of the latest on federal, regional and state greenhouse gas cap-and-trade legislation, including the Western Climate Initiative and California.
Session Moderator: Chris Busch, CRS |
| 3:45 – 4:15 |
Networking Break |
| 4:15 – 5:15 |
New Utility Products
Case studies on carbon products and other new offerings from electric and gas utilities.
Session Moderator: Molly Hoyt, Pacific Gas and Electric
New Finance Models
An overview of conventional financing strategies for renewable energy, as well as an inside look at newer finance models, such as Property Assessed Clean Energy (PACE) bonds and feed-in tariffs (FITs).
Session Moderator: Sheldon Zakreski, The Climate Trust |
| FRIDAY |
| 7:30 am–8:30 am |
Breakfast |
| 8:30 – 9:30 |
Assessing Your GHG Footprint and Identifying Solutions
Presented in partnership with ACCO
Case studies and policies about how renewable energy and RECs are treated in GHG Inventory Systems. How to leverage GHG accounting requirements for REC sales.
Session Moderator: Matt Clouse, U.S. EPA
Integrating Renewable Energy into the Grid
Presented in partnership with the RPS Collaborative
Grid and integration impacts of increasing RPS requirements and voluntary market growth.
Scaling up Solar
Case studies on aggregation and solar communities, and a look at next generation procurement models.
Session Moderator: Blaine Collison, U.S. EPA |
| 9:30 – 10:00 |
Networking Break |
| 10:00 – 10:45 |
Messaging for Utilities
Case studies on successful messaging for utilities with green pricing programs.
Session Moderator: Jonathan Edwards, SmartPower
Voluntary and Compliance Renewable Energy
An overview of market trends, drivers, barriers, and impacts. Case studies on sourcing and supply as well as wholesale and broker issues. Legal and contract issues comparing voluntary and compliance requirements.
Session Moderator: Jeremy Weinstein, Law Offices of Jeremy Weinstein, P.C. |
| 10:45 – 11:00 |
Networking Break |
| 11:00 – 12:00 |
Market Growth Opportunities
Tapping in to new avenues for renewable energy sales, including LEED requirements and GHG disclosure requirements for federal agencies.
Session Moderator: Robert Maddox, Sterling Planet |
| 12:00 – 1:00 |
Post-Conference: Executive Session Lunch [closed] |
| 1:00 – 4:00 |
Post-Conference: Executive Session [closed] |
| SATURDAY |
| 11:00am – 5:30 pm |
Post-Conference: Sustainable Winery Tour [offsite]
Half-day tour includes visiting and tastings at three local wineries, a gourmet box lunch, a visit to the Solar Highway, and a ride on the 100% biodiesel ecoShuttle. |
| Agenda and panel lineup is subject to change. |
