Opening Session Keynote
Elizabeth Craig Deputy Assistant Administrator for the Office of Air and Radiation
U.S. Environmental Protection Agency
Elizabeth Craig is the Deputy Assistant Administrator for the Office of Air and Radiation (OAR) in the U.S. Environmental Protection Agency. With employees in offices and laboratories around the country, OAR is one of EPA's largest offices and completes over 70 percent of the Agency's regulations each year, in addition to conducting numerous voluntary programs such as Energy Star and Indoor Air Quality.
10:00 – 11:00
Power Table
Top executives and major players discuss creating a new community and redefining the renewable energy marketplace. • Session Moderator: Arthur O'Donnell, CRS • Kathy Loftus, Whole Foods Market • John Savage, Oregon Public Utilities Commission • Jim Piro, Portland General Electric • Pat Reiten, PacifiCorp • Rick Anderson, NextEra
Green-e Marketplace Lunch—Introduction to re:print [side event]
Join fellow printers, paper manufacturers, designers, and renewable energy marketers as we provide an introduction to our Green-e Marketplace re:print program, a new renewable energy program that allows organizations to minimize their printing footprint by sourcing both their paper and printing through Green-e Marketplace certified printers and paper manufacturers.
Green-e PMAC/UGPAC Meeting [closed]
Annual in-person meeting for members of the Power Marketers Advisory Committee and Utility Green Pricing Advisory Committee. Open to participants in Green-e Energy.
Making the Business Case for Green Power Presented in partnership with the Association of Climate Change Officers (ACCO)
Why green power makes sense for businesses. Purchasing RECs versus generating renewable energy on-site. • Session Moderator: Daniel Kreeger, ACCO
• Jenna Goodward, World Resources Institute
• Cheri Chastain, Sierra Nevada
• Noelle Studer-Spevak, Portland State University
Marketing and Messaging that Works
Case studies on messaging and marketing strategies that help to increase renewable energy sales. Discussions and presentations about the interplay of media and perception as well as using social media tools. • Session Moderator: Alex Pennock, CRS
• Jonathan Edwards, SmartPower
• Kat West, Sterling Planet
Green Power Leadership Awards Banquet
Hosted by the US Environmental Protection Agency (EPA), the US Department of Energy (DOE), and the Center for Resource Solutions (CRS). A celebration of leading green power purchasers, green power suppliers, and organizations and individuals for advancing green power markets.
Fundamentals of Marketing and Claims
The basics of marketing renewable energy and making safe claims about sales and purchases, plus an update on pending changes to the Federal Trade Commission's Green Guides. • Session Moderator: Justin Roth, CRS
• Susan Herbert, TerraChoice
• Robin Quarrier, CRS
• Travis Anderton, Becton Dickinson
Implications of the Interstate Commerce Clause for State RPS Laws Presented in partnership with the RPS Collaborative
Can RPS Laws Protect In-State Renewable Energy Development? • Session Moderator: Warren Leon, Clean Energy Group
• Ed Holt, Ed Holt & Associates
• Fred Zalcman, SunEdison
Assessing Your GHG Footprint and Identifying Solutions Presented in partnership with ACCO
Case studies and policies about how renewable energy and RECs are treated in GHG Inventory Systems. How to leverage GHG accounting requirements for REC sales. • Session Moderator: Matt Clouse, U.S. EPA
• Laura Lambert, Weaver LLP
• John Sottong, U.S. EPA Climate Leaders
• Tauna Szymanski, Hunton & Williams
Market Growth Opportunities
Tapping into new avenues for renewable energy sales, including LEED requirements and GHG disclosure requirements for federal agencies. • Session Moderator: Robert Maddox, Sterling Planet
• Jenny Sumner, NREL
• Kevin Prince, SunPower Corporation